Paul Shustak: PMF Expert – Medium

Paul Shustak: PMF Expert

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Paul Shustak: PMF Expert
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On the Future of DAO Tooling: Does your DAO Need an IT Department?

Wait, hear me out on this :-)

3 min readMar 5, 2022

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On the Future of DAO Tooling: Does your DAO Need an IT Department?

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Paul Shustak: PMF Expert
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Coinmonks

Web3 for Product Managers

Did you get the memo? Web3 is going to make our current internet seem like a warm-up act for the coming digital nirvana. While I’ve learned…

5 min readMar 6, 2022

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Web3 for Product Managers

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Paul Shustak: PMF Expert
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UX Collective

The ultimate guide to designing and testing MVPs

Why MVPs Rock and How to Do Them Right!

6 min readFeb 21, 2022

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The ultimate guide to designing and testing MVPs

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Paul Shustak: PMF Expert

Your Network on Steroids: The Hidden Upside to Being a Founder

Launching your own startup is a big decision, especially if it involves quitting your day job. Even if your venture succeeds, you’ll…

2 min readJan 5, 2021

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Your Network on Steroids: The Hidden Upside to Being a Founder

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Paul Shustak: PMF Expert

I’m Sorry But Your Technology Isn’t Worth S**t.

I often meet first-time founders who want to raise money on the basis of a technology they’ve developed. Typically they’re engineers, but…

2 min readJan 4, 2021

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I’m Sorry But Your Technology Isn’t Worth S**t.

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Paul Shustak: PMF Expert

Toxic Leadership

As 2020 comes to a close, I’m reflecting on a year of tragedy and loss for our country and realizing how much our leaders failed us.

1 min readJan 1, 2021

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Paul Shustak: PMF Expert
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UX Collective

Mobile-second: when to target desktop users first

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. Since then, as we all know, there’s…

5 min readOct 8, 2018

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Mobile-second: when to target desktop users first

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Paul Shustak: PMF Expert

5 Lessons I Learned Designing Physical Products

By 2009 I was already an experienced product manager, having worked at big software companies like Microsoft and Adobe. But that year, I…

6 min readAug 14, 2018

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5 Lessons I Learned Designing Physical Products

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Paul Shustak: PMF Expert

Paul Shustak: PMF Expert

Founder of Unlock, a consultancy that helps clients reach product-market fit. Previously led product at MSFT, SONY and ADBE. Founded 5 startups with 2 exits.

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